Kesgin and Schuler present on food packaging

Muhammet Kesgin, associate professor in the Department of International Hospitality and Service Innovation, and Dylan Schuler, supervisor in Dining Services, co-authored “Legacy matters: Encouraging willingness to pay a premium for environmentally friendly off-premises food packaging” in the International Journal of Hospitality Management. Their research shows that consumer identity and moral beliefs significantly influence their willingness to pay more for sustainable packaging.