Kwon co-authors study on social media addiction
Eun Sook Kwon, associate professor in the School of Communication, co-authored the study “What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media,” published in Computers in Human Behavior. The research examines how psychological well-being affects social media addiction and consumer behavior. The study was mentioned in The New York Times article “What Does it Take to Quit Shopping?”
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