Making digital media

Around every corner in MAGIC Spell Studios is evidence of its dedication to digital media research and production. The 52,000-square-foot living laboratory engages students and faculty in design, film, animation, and game development using the latest technologies, while allowing for real-life experiences in publishing new media projects and incubating new businesses.

Fourth-year graphic design student Max Stromfeld has produced several projects inside MAGIC Spell Studios, including an interactive virtual museum of the Finger Lakes that allows users to see the history of New York state’s Ontario County come to life through augmented reality.

“I’ve grown as a designer, communicator, leader, and friend through real client projects, faculty mentorship, and leadership opportunities,” said Stromfeld.

MAGIC Spell Studios’ facilities, which opened in 2018, include a 7,000-square-foot sound stage, post-production sound mixing and color correction suites, a 4K Dolby Atmos theater, and media labs supporting productions. Student-faculty produced video games can be accessed on worldwide platforms like Steam, Google Play, and Xbox, with the latest title, That Damn Goat, available on Nintendo Switch.

“MAGIC Spell Studios has grown to become the industry standard for the creation of digital media on university campuses,” said David Long, director.