Massimo Vignelli to lead workshop at RIT

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A. Sue Weisler

Designer Massimo Vignelli, shown here in 2011, will once again lead the Master Designer Workshop from July 21 to July 27 in the Vignelli Center for Design Studies.

World-renowned designer Massimo Vignelli will be joined by RIT design faculty in leading a weeklong typography and graphic experience at the Vignelli Center for Design Studies beginning this Sunday.

The workshop will take place in the Helen Hamlyn Trust Study Room on Level 4 of the Vignelli Center from July 21 to 27. The center houses the complete Vignelli design collection, which complements the 35 other archived master designers at RIT’s Wallace Library.

The program will feature a hands-on week that will provide attendees the opportunity to achieve a deeper understanding of typographic decision-making, an analytical design process for exploring typographic problem solving, and enhanced skills to achieve more effective graphic design solutions. It also will consist of excursions, lectures, presentations and the exchange of ideas with workshop faculty, including Bruce Ian Meader, associate professor of graphic design, and R. Roger Remington, Vignelli Distinguished Professor of Design at RIT.

The workshop is geared toward graphic design students and educators, along with working design professionals. Candidates were required to submit a digital portfolio comprised of their best graphic design work for acceptance into the workshop.

The Vignelli Center for Design Studies opened its doors in 2010 at RIT and is named after iconic international designers Massimo and Lella Vignelli. The Vignellis’ work is now a permanent archive at the design center on campus. The center’s goals are to advocate design excellence at RIT and beyond through innovative programming, supported by extensive archived holdings of design exemplars.