Professor appointed brands institute fellow

‌

Jonathan Schroeder, the William A. Kern Professor in Communications in RIT’s College of Liberal Arts, has been appointed to a two-year term as a fellow of the Institute for Brands and Brand Relationships.

Jonathan Schroeder, the William A. Kern Professor in Communications in Rochester Institute of Technology’s College of Liberal Arts, has been named a fellow of the Institute for Brands and Brand Relationships. Schroeder joins a distinguished panel of branding researchers during his two-year appointment as one of the inaugural fellows.

Schroeder was appointed to the Kern Professorship in 2010 following his tenure at University of Exeter Business School in England, where he was chair in marketing and director of research for the management department. He has published widely on branding, communication, consumer research and identity. His current research focuses on the intersections of branding and visual culture.

He has written, co-authored or edited several books including Visual Consumption, From Chinese Brand Culture to Global Brands, and Conversations on Consumption. He also co-edited Brand Culture and The Routledge Companion to Visual Organization. His latest book, Brands: Interdisciplinary Perspectives, will be published in December. He has held visiting appointments at several universities worldwide and frequently speaks at academic and industry seminars. He is also a founding member of the International Network of Visual Studies in Organization.

The Institute for Brands and Brand Relationships’ mission is to set branding research priorities, assist in selecting research award recipients, and contribute to the development of the academic community through participation workshops and conferences.

Schroeder said he is excited to represent RIT in this venture and looks forward to working with leading branding researchers from around the world during his fellowship. “It is a great opportunity to join an international interdisciplinary institute and contribute to understanding brands and their role in society,” he added.