‘The Suburban Outlaw’ Opens Technical Communication Conference

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Pam Sherman

She’s an actor, writer, columnist and outlaw.

Pam Sherman, also known as “The Suburban Outlaw,” will bring her irreverent and energetic take on leadership and success as keynote presenter for the annual Spectrum 2012 conference. The event, “Knowledge, Expertise, Leadership: Influence Change in Your Organization,” is hosted by the Rochester Chapter of the Society for Technical Communication, in partnership with Rochester Institute of Technology, and takes place April 22–24.

Sherman’s address opens the event at 6:30 p.m. April 22 in RIT’s Golisano Hall auditorium. A reception follows immediately afterward. Workshops take place from 8 a.m. to 5 p.m. April 23 in Louise M. Slaughter Hall. Information about registration and fees for member, non-member and student participants is available on the chapter’s website.

The event is open to managers, information architects, instructional designers, technical writers and editors, technical marketing communicators, Web designers, graphic artists and students. Spectrum 2012 offers a variety of educational sessions in four tracks: management methodologies, workplace skills, professional development and tools and technologies. There will be a separate vendor track for product demonstrations and education. Attendees can also visit exhibits by leading technical communication industry vendors and enjoy a luncheon to honor winners of the Chapter Technical Publications Competition Awards.

Sherman leads programs around the world for Fortune 500 companies, law firms and advertising agencies about improving leadership, business development, customer service and communications. In addition, she provides individual and team coaching to executives and other business leaders on storytelling and presentation skills.

She is however, best known as The Suburban Outlaw, and her column can be read weekly in the Rochester Democrat and Chronicle and monthly in Gannett’s Rochester Magazine where she also contributes feature articles.

For additional questions about the conference or to register, contact spectrum@stc-rochester.org.