WITR-FM Presents ‘Dunk a DJ’ Event on Friday

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WITR-FM’s new logo.

It’s better than the “scan” button.

WITR-FM (89.7), the student-run radio station at Rochester Institute of Technology, will give its listeners—and anyone who has ever wanted to “plunge” a radio disc jockey—the opportunity to “dunk” its DJs 11 a.m. to 2 p.m. Friday.

“Dunk a DJ,” featuring a dunking booth in front of RIT’s Student Alumni Union, promotes the station’s new slogan and logo. On Friday, WITR will unveil a new station logo and revamped Web site, and it will begin referring to itself as “WITR 89.7—The Pulse of Music” (with the call letters pronounced “witter”).

T-shirts featuring the new logo and other prizes will be given away, and tours of WITR studios, in the basement of the Student Alumni Union, will be offered.

“We’re trying to update and modernize WITR’s image to match our new and modern sound,” says Ben Isserlis, WITR general manager. “It’s an all-new look with a great new ‘taste!’”

Lucky for the DJs, Friday’s weather forecast calls for showers with temperatures in the 50s (not bad for a winter day in Rochester).

WITR will also host tailgate parties, 4–6 p.m. Friday and Saturday in D Lot, prior to RIT men’s hockey quarterfinal playoff games against Connecticut. Games begin at 7:05 p.m. in RIT’s Ritter Arena.

Note: Visit the WITR 89.7 website.