Introduction to accounting principles for both accounting and non-accounting students. Both service and merchandising (retail/wholesale) businesses are introduced. Areas covered include: analyzing and recording of business transactions using the double-entry accounting system; adjusting and closing entries and financial statement preparation. Generally accepted accounting principles, accounting ethics and analytical tools help students become informed users of financial statements.

This course introduces the field of marketing and its focus on how consumer purchasing behavior impacts the marketplace (domestically and internationally). Emphasis will be placed on understanding the customers' needs and wants, marketing mix and its impact on the external market environment. Students will demonstrate the marketing concepts, principles and strategies through the development of a marketing plan.

This course is designed to equip students with the skills and knowledge needed to manage the entire lifecycle of content creation, from ideation to publication and beyond. Mastering the art of content creation and management is essential to relate with target audiences and achieve organizational goals in today's digital landscape. Students will also experience hands-on collaboration and add digital content materials to their portfolio that demonstrates a solid understanding of content creation as it relates to Marketing.