Games, Film, and Digital Media

A multidisciplinary, entrepreneurial approach to digital media research and production.

7K

7,000 sq. ft. sound stage plus post-production sound mixing and color correction facility

1st

University to publish to Xbox One platform

1 of 3

Empire State Development-designated Digital Game Hubs

960

Video- and audio-related items students can check out and use through the School of Film and Animation

MAGIC Center

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Learn more about the MAGIC Center 

Multidisciplinary Research in VR/AR/MR/XR

Frameless Labs

Frameless Labs serves to bring attention to all research, innovation, and artistic creation in the fields of virtual and augmented reality at RIT. By providing symposia and an online space for the community of VR/AR makers at RIT to collaborate, Frameless Labs supports the growth of existing ventures and the inspiration of new projects and technology. Frameless Labs also serves to connect RIT ideas to the greater outside community of VR and AR thought leaders.

Learn more about Frameless Labs

Key Faculty

W Michelle Harris
Associate Professor
School of Interactive Games and Media
Carlos Castellanos
Assistant Professor
School of Interactive Games and Media
Dave Sluberski
Principal Lecturer
School of Film and Animation
Mark Reisch
Associate Professor
School of Film and Animation
Jesse O'Brien
Assistant Professor
School of Film and Animation
David Simkins
Associate Professor
School of Interactive Games and Media
Chao Peng
Associate Professor
School of Interactive Games and Media
Flip Phillips
Professor
School of Film and Animation
Adam Smith
Associate Professor
School of Design
David Long
Director of RIT MAGIC Center
MAGIC Center
Stephen Jacobs
Professor
School of Interactive Games and Media
Joe Geigel
Professor
Department of Computer Science
Susan Lakin
Professor
School of Photographic Arts and Sciences

Latest News

  • October 30, 2024

    four students sit on a film set. Two of them sit at a table in front of studio lighting, two stand to the side looking at the set.

    Film students at RIT creating movie magic 

    Spectrum News speaks to Mari Jaye Blanchard, associate professor in the School of Film and Animation, about the talented and collaborative students in the animation program, following the school's recent recognition as one of the top 25 film schools in the U.S.

  • October 25, 2024

    three men sit at a table with a keyboard and control panel on it. One of the men points to something on a computer screen in front of them.

    Inspired by teachers, RIT grad opens music studio to teach others

    Travis Rankin’s passion for music led him to create the Rochester Music Lab, a vibrant space dedicated to music lessons and community outreach. With his studio, the SOIS alumnus aims to give back by offering opportunities for all ages to explore, learn, and connect through music.

  • September 26, 2024

    Video game still with black-haired girl and a pink mushroom. Text reads, Rochester Game Festival at RIT Saturday, 11-5 - RIT MAGIC Center

    RIT Game Festival showcases 45 creators’ work 

    Fox Rochester interviews several exhibitors and Jennifer Hinton, director of games industry relations at RIT’s MAGIC Spell Studios, about the ROC Game Fest that will be held Sept. 28 at RIT.