Packaging Design / GRDE 431 Unilever Design Competition 2014

The packaging design competition for Spring Semester 2014 was sponsored by Unilever and the American Packaging Company.

Unilever presented the challenge to the 8 interdisciplinary teams of 6 members each….to premiumize products from four of its personal care product lines, while improving sustainability scores at the same time.

The four product lines were:
TRESemme, Dove, Axe and Nexxus.

The winning team was TRESemme Ameliore and the second place team was Dove
Dad Hatchet.

Congratulations to all participants for a job well done!

Video for TRESemme Ameliore, the winning team.

Video for Dove Dad Hatchet Team.

Final solidworks rendering of the two products for TRESemme Ameliore.

TRESemme Team Ameliore: Adrian (Wenjie) Gu, Nikita Prabhu, Allison Conte, Lauren Schuler,

Nicole Slauson and Mariah Cole.

The final Solidworks rendering of the shampoo bottle for the Men's line.

The final Solidworks rendering of the pouch refill for the shampoo.

The rendering of the entire product line.

The Second Place Winning Team, Dove Dad Hatchet. Yash Chaudhari, Rujuta Navdikar, Killian Castner, MacKenzi Martin, Aiden Guinnip, Ramsey Haefner and Chad Hockin.