Packaging Design / GRDE 431 Unilever Design Competition 2014

The packaging design competition for Spring Semester 2014 was sponsored by Unilever and the American Packaging Company.

Unilever presented the challenge to the 8 interdisciplinary teams of 6 members each….to premiumize products from four of its personal care product lines, while improving sustainability scores at the same time.

The four product lines were:
TRESemme, Dove, Axe and Nexxus.

The winning team was TRESemme Ameliore and the second place team was Dove
Dad Hatchet.

Congratulations to all participants for a job well done!