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Technically Speaking is a student-run, faculty-led Advertising and Public Relations agency.
Founded in the fall of 2022 by a group of bright young students and their professors, Technically Speaking is part of the Rochester Institute of Technology’s Advertising and Public Relations undergraduate degree curriculum. Each year, a new cohort of RIT students take over the agency, creating an active cycle of fresh and innovative ideas.
This student-run agency is committed to creating content, messaging and materials to distribute information throughout the RIT and greater Rochester community and support any media needs of associated organizations. We represent the next generation of creative professionals, connecting ideas and people through storytelling, media and design.
Most recent work
We take pride in our work and show that pride in our collection of recent projects displayed below. We worked with Imagine RIT to get a behind-the-scenes look at the exhibits. It is a collaborative effort with RIT Marketing and Communications to show the greater community that RIT isn’t just about tech and engineering. We’re at the intersection of technology, art, and design, and having fun doing it
Imagine RIT behind-the-scenes stories
Our team decided to get a behind-the-scenes look at Imagine RIT and its exhibits. We chose several exhibits from different areas of interest and followed them along their work process throughout the semester. We met with the exhibitors to collect information, discover their stories, and capture footage. These were used to create videos. which we posted on Technically Speaking's Instagram account to help promote their exhibit. We also showcased these behind-the-scenes stories at our own exhibit at Imagine RIT. It was a rousing success!
Self-branding
Our brand needed to represent the student voice while offering something new and unique to the RIT community. Our competitive edge is we are diverse, young, RIT-supported and can offer a full suite of marketing communication services to our clients. So we leaned into it and focused on digital and social media marketing, and the benefit of guidance from faculty and industry professionals.