Milivoj Markovic
Associate Dean for Academic Programs
RIT Croatia
Select Scholarship
Published Conference Proceedings
Markovic, Milivoj, Nikola Draskovic, and Jasminka Samardzija. "Competitive Advantage in Cost Sensitive Glass Packaging Industry Through Outbound Logistics." Proceedings of the 17th International Scientific Conference Business Logistics in Modern Management. Ed. Davor Dujak. Osijek, Croatia: Faculty of Economics in Osijek, 2017. Print.
Markovic, Milivoj, Nikola Draskovic, and Domagoj Hruskar. "Challenges of the Challengers: An Insight into the Internationalization Pathway of Croatian Digital Agencies." Proceedings of the 28th DAAAM International Symposium on Intelligent Manufacturing and Automation. Ed. Branko Katalinic. Vienna, Austria: DAAAM International, 2017. Web.
Currently Teaching
MKTG-320
Digital Marketing
3 Credits
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms.