RIT Kosovo Branding
Primary Logo
Our primary identifier is the RIT Kosovo letter mark. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s simplest logo and most recognizable mark. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
Primary Logo Black
Our identifier is the RIT Kosovo letter mark in Black. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s black logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
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Primary Logo White
Our identifier is the RIT Kosovo letter mark in Black. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s black logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
Secondary Orange & White
Our Secondary identifier is the RIT letter mark in orange & Kosovo in white. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s secondary logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
Primary Logo White
RIT Kosovo in all white available to be used on black backgrounds. RIT letter mark & Kosovo in white. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
Logo Stacked
The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.
Logo Stacked
The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.
Logo Stacked
The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.
Logo Stacked
The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.
RIT Main Logo
RIT Lockup Horizontal
This version sets the RIT lettermark and the Rochester Institute of Technology wordmark together in a single line. This is the most common configuration used to identify the brand.
RIT Lockup Stacked
The stacked version sets the RIT lettermark and the wordmark in three lines. This more compact configuration may provide more flexibility in placement and scale.
White Backgrounds (preferred logo colors)
Black Backgrounds
Photographic Backgrounds
Colors
Our Color Palette
Beyond our logo, color is one of the most recognizable aspects of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive RIT Kosovo brand.
Rule of Thumb
A robust color palette provides many design options, but we must exercise thoughtful consideration and restraint to make sure we don’t lose our visual identity.
Here is a general guide for making effective choices as you use color in compositions. This isn’t meant to imply a strict mathematical distribution of the colors on the page; rather, these ratios should help your layout pass a squint test.
Primary Palette
Our primary palette consists of RIT orange, and white. Our layouts lean heavily on these colors, mixing in the neutral and accent palettes to build color schemes that are complementary and balanced.
However, in some cases, the orange may need to be darker online for accessibility reasons.**
Pantone
1505 C
CMYK*0 68 100 0 RGB*247 105 2 HEX**#F76902
White
CMYK00 00 00 00 RGB255 255 255 HEX#FFFFFF
* RIT orange is PMS 1505c. The other values for orange shown here, such as RGB and CMYK, have been interpreted for RIT use. Do not use the Pantone-recommended values for 1505c.
** When web font size is smaller than 18.67 px, or when the font cannot be bolded for design reasons, the orange #C75300 should be used to make it accessible and to comply with Web Content Accessibility Guidelines (WCAG) 2.2.
Secondary Palette
These neutral hues pair perfectly with the primary palette. Due to the subdued nature of these colors, overpowering the primary set is less of a concern.
Use these as supplementary colors rather than driving colors in layout and materials.
Black
CMYK0 0 0 100 RGB00 00 00 HEX#000000 Rich Black40 40 40 100
PMS
427C
CMYK7 3 5 8 RGB208 211 212 HEX#D0D3D4 CMYK Uncoated15 7 10 4
PMS
430C
CMYK33 18 13 40 RGB124 135 142 HEX#7C878E CMYK Uncoated47 31 29