Lum Citaku

Adjunct Faculty

RIT Kosovo

lxccad2@rit.edu

Lum Citaku

Adjunct Faculty

RIT Kosovo

Bio

Lum has over two decades of rich experience as a filmmaker, visual and media artist, and over ten years of experience as cultural manager and researcher. He has worked with film, new media, and anthropologically informed media creation as a creative director, researcher, producer, and lecturer.

He holds a Masters in Visual and Media Anthropology (Institute of Social and Cultural Anthropology) from Freie University in Berlin. Prior to that he has received a Bachelor of Science in Applied Arts and Sciences from Rochester Institute of Technology – Kosovo, where he now lectures.

As a scholar of EU’s and GoK’s YCS program, Lum joined the Kosovo Cinematography Center in 2019, to continue his contribution to the sector now also from within the institutions and where he has led the main film institution for two years (2021-2023) during the most significant film industry regulation and public funding reform in over 15 years. He is also a member of the European Film Academy.

During his studies situated within the sub-discipline of Digital Anthropology, he expanded on his ‘Dialectics and Aesthetics of Creating with the Digital - An Anthropology of Interface’ - a tempo-historic phenomenology – combination of multisided and sensory ethnographic research, digital ethnography, and interactive film project which investigates the lives of digital artists and creators. Recently, he began building on a new research project currently contextualized as reflections within an Anthropology of Emotions and Intimacy.

His latest film and new media works include: “1990s’ School-Houses in Kosova” (2020), "GOF” – Filmworld (2019), "Women of Liberty" (2018), "Voices from Within" (2018), “The numerous thoughts and things” – interactive film (2017), "Machinima Film" (2016) etc.

lxccad2@rit.edu

Currently Teaching

ANTH-430

Visual Anthropology

3 Credits

We see others as we imagine them to be, in terms of our values, not as they see themselves. This course examines ways in which we understand and represent the reality of others through visual media, across the boundaries of culture, gender, and race. It considers how and why visual media can be used to represent or to distort the world around us. Pictorial media, in particular ethnographic film and photography, are analyzed to document the ways in which indigenous and native peoples in different parts of the world have been represented and imagined by anthropologists and western popular culture.

COMM-223

Digital Design in Communication

3 Credits

In an increasingly visual culture, and culture of online user-created content, non-designers are called upon in the professional realm to illustrate their ideas. Graduates entering the workforce will encounter situations where they will benefit from possessing a visual communication sensibility and vocabulary to communicate effectively with a broad range of audiences, including professional designers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. Digital Design in Communication is an opportunity for undergraduates to receive an introduction to principles of visual message design from a critical rhetorical perspective. They will also get the opportunity to apply these principles to a variety of visual products such as advertisements, logos, brochures, resumes, etc. A variety of computer software applications are available to support the research, writing, visualization, and design of messages.