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Advertising Photography Option - Photographic and Imaging Arts BFA

RIT business students can expect major changes to Max Lowenthal Hall, home of Saunders College of Business, after the completion of a more than $20 million expansion and renovation project in fall 2023.

RIT and local designers partnered to create garments and wearables inspired by the Vignelli Center archives for display during a first-of-its-kind fashion show on Dec. 10. The event is open to the public.

RIT's Schools of Art, American Crafts, Film and Animation, and Photographic Arts and Sciences are all under new leadership.

The project is part of a five-year masterplan that has already begun to renovate, rejuvenate, and transform spaces to meet the growing demands for a college that serves as the RIT’s creative hub at the intersection of technology, art, and design.

Clay Patrick McBride recently photographed new rapper LaTheGoat while his archived portraits of DMX are being used to promote the late artist's posthumous album "Exodus."

Three fourth-year advertising photography majors—Jordan Hundelt from Seattle, Julia Abbonizio from Downingtown, Pa., and Bianca Ranciato from Wallingford, Conn.—won gold at the the 2021 Rochester ADDY awards, which honor the best in local advertising and cultivate the highest creative standards in the industry.

Renovation work inside RIT’s College of Art and Design—including key areas within the internationally recognized School of Photographic Arts and Sciences—is part of a five-year masterplan that has already begun to renovate, rejuvenate, and transform spaces to meet the growing demands for a college that serves as the university’s intersection of technology, art, and design.

RIT’s Creative Industry “Day” drew a wide range of talent seekers from companies such as Amazon, Forbes Media, and Microsoft last week, as the 16th annual event went virtual Feb. 22-26 this year due to the pandemic.

The $3.5 million project includes state-of-the-art editing labs and major upgrades to the student lounge and photography equipment cage.

"Alien Xmas," a 40-minute stop-motion animation special directed by Stephen Chiodo '76 (Professional Photographic Illustration), premieres Nov. 20 on Netflix.

A one-credit workshop allowed RIT students to examine ways of sharing more accurate depictions of a complex topic. The class culminates in an exhibition that opens Nov. 5. 

From New York City to Seattle and Washington D.C. to Minneapolis, Minn., RIT photography alumni and faculty have captured powerful moments from the widespread protests calling for police reform and racial equality.