Faculty Fellow in Business

Rajendran Murthy

Professor
Department of MIS, Marketing, and Analytics
Saunders College of Business
585-475-5383

Dr. Raj S. Murthy Ph.D. is the J. Warren McClure Research Professor in Marketing at the Saunders College of Business. He teaches several classes in the Business school and in RIT campuses around the world, particularly in Asia and Europe. Raj’s core belief is built around a learning-by-doing approach that exemplifies the very culture of RIT. Community engagement is a core component of the courses and students in Raj’s classes have helped over 120 local businesses in setting up and strengthening their online presence through student consulting projects. His students have helped win Google Grants for three local non profit organizations.

Raj’s teaching and course development efforts have been recognized through several honors. He has received two PLIG grants thus far to create the first-ever social media course (2013) at RIT in collaboration with COLA, and then to develop the first fully online course in search marketing and analytics (2017). Most recently, Raj joins a remarkable group of faculty at RIT as an inaugural RIT Faculty Fellow (2022) to extend the reach of, and to enhance the efforts of the Center for Teaching and Learning across the Institute.

Raj is the recipient of several teaching awards at RIT and beyond. In 2016, Raj was the recipient of the Eisenhart Award for Outstanding Teaching, which represents RIT's highest recognition of exemplary teaching. At the Saunders College of Business Raj has received both the Outstanding Student Impact Award (2017) and the Outstanding Teaching Excellence Award (2018). Raj was also the recipient of the Cengage Innovative Teaching Award in 2018 for Innovative pedagogy after being a finalist in 2017. In the years forward, he intends to continue developing new courses, experimenting with new modes of delivery, and to further pedagogy and student engagement across RIT.

Key areas of expertise:
active learning, critical thinking, student-business community involvement, consulting, no text teaching, student engagement, quantitative analyses, student feedback measurement, experiential learning, teaching with technology, course and curriculum development

Contact Raj Murthy to discuss your teaching.