Student Arijan Postoseli’s vision for better online research at Top10.hr

Arijan Postoseli, a Global Business Management senior student, came up with the idea of creating a platform to help internet users find valuable information about education, finances, health, and life in one place.

Top10.hr is a digital platform that Arijan created to optimize online research, providing readers with accessible and educational content about Croatia. Covering a broad spectrum of topics, the platform aims to be a comprehensive resource. Arijan explained how each category offers valuable, well-researched content to ensure readers have access to reliable information and resources. “Our top 10 rankings are the result of thorough, in-depth research conducted on each company individually, as well as the broader market within their industry”.

The importance of users' experience

Arijan came up with the idea a few years ago when his cousin from the United States decided to move to Croatia. His cousin sought advice on navigating the Croatian banking system and choosing a bank, prompting Arijan to search for reliable information online. During his search, Arijan discovered the internet was filled with confusing, repetitive content, leaving him without clear answers. “That is when I realized Croatia needs a place that provides useful and easily accessible information”, he explained.

Knowing that the user experience is important, Arijan designed the Top10.hr platform with careful attention to every detail. While developing the platform, he credited two courses at RIT Croatia as being especially helpful. Under the guidance of Professor Nina Antičić, the Principles of Marketing course “equipped me with the skills to implement effective marketing strategies, greatly improving the reader experience”. On the technical side, Professor Daniel Bara’s Information Systems and Technology course provided Arijan with “invaluable knowledge for developing and optimizing the site’s technological infrastructure”.

Providing readers with accurate information

The platform ensures accuracy and reliability through an intensive research process. Content is derived from credible sources and cross-checked from multiple perspectives to reflect current trends and facts. Arijan updates his articles regularly to maintain relevance, saying he is “dedicated to providing readers with accurate, unbiased, and up-to-date information to ensure trust in the rankings and recommendations.”

Running and growing a project while working independently can be challenging, but Arijan stays focused by thinking about the future and the goals he wants to achieve. “To stay organized, I rely on setting clear plans to ensure I stay on track and complete tasks efficiently”, he emphasized. His efforts are evident, as the platform ranks first on Google for various topics related to its content. The traffic is entirely organic, and the number of active readers continues to grow daily. Top10.hr’s rapid expansion has caught attention, earning features across various websites. Despite receiving several offers to sell the platform, Arijan remains confident, saying, “it holds much greater potential in my hands, and I haven’t yet achieved the level of success I aspire to”.

Looking ahead, Arijan envisions automating the platform and expanding into a wider range of topics, aiming to “revolutionize the way people do their research in Croatia.” At the same time, he remains committed to enhancing content quality to achieve his goals. Arijan’s story reflects RIT Croatia’s mission to equip students with the skills, mindset, and resources needed to make an impact. By evolving with the needs of its audience, Top10.hr is set to become an even more valuable tool, empowering users with precise, reliable information for a more informed and efficient decision-making process across various aspects of daily life.

Explore Top10.hr to see Arijan’s work in action and learn how RIT Croatia empowers students to turn ideas into reality here.