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Marketing BS

Futurity features research by Gijs Overgoor, assistant professor of marketing, on what kind of social media images users prefer.

Emi Moriuchi from Saunders College of Business and Jessica Hardin from the College of Liberal Arts have received Fulbright U.S. Scholar Program awards to travel abroad and conduct research at partner universities.

More than a dozen RIT alumni have tapped into the craft-beer boom that has swept across the country. In the past 12 years, the number of craft breweries has more than quadrupled.

RIT’s Saunders College of Business will welcome Kevin O’Leary, aka Mr. Wonderful, star of ABC’s Shark Tank, as the 11th J. Warren McClure Lecture Series keynote speaker on April 8. The virtual event is open to the general public and will feature a one-hour lecture followed by a brief Q&A.

RIT’s partnership with Vellore Institute of Technology (VIT), in India, has expanded to allow VIT students to spend the latter two years of their undergraduate business studies in RIT’s Saunders College of Business.

At Saunders College of Business, the marketing degree is modernized for the digital world, with a focus on technology and innovation only found at Rochester Institute of Technology.

All Saunders undergraduate programs have technology built into the curriculum.

New research is evaluating how wearable technology companies can better engage with their customers and humanize relationships in machine-mediated environments built to promote healthy behavior.

WHAM-TV talks to Raj Murthy, associate professor of marketing, about Amazon Prime Day.

Years of expertise as an emergency manager and volunteer firefighter and EMT has allowed RIT alumnus Christopher Tarantino ’13 (business administration) to develop his training and consulting company. And as a result of COVID-19, his company is helping those in private and public sectors create plans to mitigate this public health crisis.

One brick at a time — that’s how members of RIT’s Electronic Gaming Society are building a digital version of the RIT campus in the video game Minecraft. As universities across the country closed their campuses due to the COVID-19 pandemic, many students went to Minecraft as a way to stay connected with their schools. The game allows multiple players to collaborate on building structures and designing landscapes, including recreating physical places.

Elliot Benitez ’07 (marketing) was eating dinner with his mother when he noticed that she kept getting up to warm tortillas over the stove. Benitez thought there had to be a better way. He searched Google and Amazon for a tortilla toaster and found nothing. Today, that same search points people toward the Nuni Toaster, patented by Benitez.